Pricing Planner

📊 Inputs

👈 Select parameters on the left to load data

📈 Outputs

What do you want to optimize?

Choose the objective your pricing strategy should maximize. Click a card to load all data and proceed to Set Constraints.

📦

EQ Sales

Maximize equivalized volume — grow market share and distribution depth.

💰

Gross Sales

Maximize total revenue (GSV) across all SKUs and outlets in the selection.

📈

Profit

Maximize gross profit — optimize the balance between price and cost of goods.

Set Constraints

Define allowed price change % per brand. Click Run Optimization to find the optimal prices.

Outlet

Brand

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📊 Inputs

👈 Select parameters on the left to load data

📈 Outputs